What IS the Fluff Fest in Union Square, Boston, MA?
The first thing you should know about the annual “What the Fluff” Marshmallow Fluff Festival of Somerville, Massachusetts is that it is delicious. You will gain five to ten pounds between 3 pm and 7 pm.
The second thing you should know is that the Fluff Fest is freaking hilarious. And the third thing you should know is that it is jam-packed with fluff-themed… burlesque dancers. They wear fishnet stockings and fluffy bunny tails.
“I hope you have fun at the Fluff Fest!” texted my friend.
“Amy,” I replied, “it is literally impossible to NOT have fun at ‘What the Fluff.'”
Marshmallow Fluff was invented in Union Square, Somerville (one of my favorite Boston-area haunts) a bunch of years ago. In 2006, some brilliant folks decided to celebrate this feat with an annual street party. Let us all praise heaven that genius of this caliber exists on Earth!
But don’t just take my word for it… Examine the photographic evidence:
- We LOVE the Fluff Fest!!!
- Mmm, bitten Whoopie Pie!
- Whoopie Pie heaven close-up.
- Me chomping Whoopie Pie!
- Whoopie Pie with peanut butta!
- Fashionable Fluff t-shirts.
- Local Bars had Fluff martinis.
- First prize awaits a winner.
- Fluff Pharaoh campaigning.
- Vote for Fluff Pharaoh!
- Fluff bowling for kids.
- Hilarious Fluff Show schedule!
- Put your head on Fluff Boy.
- Fluff bingo, ex: pug in costume.
- A friend shows off Fluff Bingo.
- Man covered in Fluff?!
- Look at the boy gaping!
- Fluff cupcakes and ice cream.
- Man eats Fluff and salsa.
- Ew: Fluff, salsa, and beans.
- Gross Fluff Fear Factor combos.
- Coin toss, a la Fluff.
- Fluff gun shooting game.
- Fluff boy darts!
- Fluff beanbag toss.
- Hoola-ing for love of Fluff.
- Flufferette Burlesque troupe!
- Estimate the marshmallows!
- Tents of fluffy joy.
- Chefs serve up Fluff cuisine.
- Hehe: “Smores Code.”
- Smores assembly table!
- Fashionable Fluff hat.
- Fluff burlesque dancers :)
- Competition for Fluff Pharaoh.
- 2010 theme: Whoopie Pie.
- Me chomping Fluff Krispie Treats.
- Mmm Rice Krispie with Fluff!!!
- Order Fluff deliciousness!
- Stands line the curbs.
- You run into a million buddies.
- EVERYONE was there!

The author, Lillie Marshall, is a 6-foot-tall National Board Certified Teacher of English, fitness fan, and mother of two who has been a public school educator since 2003. She launched Around the World “L” Travel and Life Blog in 2009, and over 4.2 million readers have now visited this site. Lillie also runs TeachingTraveling.com and DrawingsOf.com. Subscribe to her monthly newsletter, and follow @WorldLillie on social media!
Qiyin Y.
Tuesday 12th of June 2012
The food at the festival looks delicious even though some is just plain disgusting. Is this an annual festival or something? Also when is this event?
Lillie
Tuesday 12th of June 2012
Annual! Google it! :)
Malaysia
Thursday 9th of June 2011
I didn't know fluff was invented is Somerville! Next time, my brother and I will have to go. He's an insane fluff enthusiast.
namir cabral
Saturday 25th of December 2010
In my 13 years of living in Boston, I have never heard of a Fluff festival. It looks interesting and unique.
Mary O'Shea
Wednesday 8th of December 2010
That looks like SO much fun! I would love to try to make it next year. Maybe I'll see you there!
Lorna - the roamantics
Tuesday 7th of December 2010
OMG seriously?! of course they had to start this after i moved away! :( nothing better than warming up from a cold walk home from school than 1/2 a mug of hot cocoa + 1/2 a mug of fluff! fun post :)